promo.
The art of the promo.
Campaigns, ads, and crowdfunding pages built to convert. This is the pitch that turns a curious lurker into a backer who shows up time and time again.
A promo has one job: make people care enough to act. I build the case, set the stakes, and give the audience a reason to step through, so the launch lands like an event.
◆the case studywhere this craft carried a whole project
title match
The Deck of Fates
A full crowdfunding page built to a locked launch date. Teach a new system, show the object, earn a stranger's pledge in one scroll. There was no second pass, and it didn't need one.
the whole campaign · with wrenegade crowdfunding view case study →✦selected workclick any piece to open
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