A deck that rewrites campaigns needed a campaign of its own.
I designed and built the full crowdfunding page for the Deck of Fates: the narrative flow, the pledge architecture, and the gold-seamed look holding it all together.
One first impression, booked in advance.
The Deck of Fates is Varun Singh's play aid: a deck of illustrated Fate cards that lets a DM swap their random tables for a draw, so a planned campaign can turn into an open one mid-session. Amoirais brought me in alongside Wrenegade Crowdfunding to design the page that would carry it to backers.
The remit was the page in full: flow, sections, pledges, brand language. Every block had to teach a new system, show the object, and earn a stranger's pledge in one scroll.
And the dates were locked before I started. Manufacturing proofs and launch day were already set, so the page had to arrive finished. There was no second pass.
Start with the object.
Thirteen fates, four suits each, gold ink on black stock. The art was already this strong when I arrived, which set the bar: the page couldn't be the dullest thing in the room.
Kintsugi, run as a design system.
The deck's world turns on broken things mended in gold, so the campaign borrowed the logic wholesale. Black marble, cracked seams, gold leaf pushed into the gaps. Every section break on the page is a fracture line, and the gold always runs through it.
It also had a second job: tying the deck back to its parent game, Call to Power, whose gold-on-black language backers already knew. The campaign had to read as part of that universe without leaning on it for the sale.
A single scroll, built to keep a backer moving.
Teach the deck, show the goods, make the ask feel obvious. The opening runs as three beats, each one widening the promise.
The pledge wall
Every tier in one look, priced so the middle feels obvious. Each line of every bundle is spelled out beneath the spread, which makes the most expensive ask on the page also the clearest.
The section that does the selling
The longest stretch of the page lays out every reward in the deck's own light: the gold-foil premium deck, the gold-leaf dice, the Call to Power Quickstart, the six-coin set, collaborator zines and the integrated DM screen.
Framed like an event
The GM Bundle carries the full haul inside a cracked-gold border, with the price worn at the top like a badge. A top tier should feel like the main event, so this one got the biggest frame on the card.
Then show them it's real.
Renders make promises; photographs keep them. The goods were shot in the same black and gold the page is cut from.
The coins that spin
The early-bird reward got its own motion asset: six coins, one per fate, turning on a loop. A small thing, built to reward the backers who showed up first.
Made by humans
Near the foot of the page the palette flips to bone white for one declaration: everything in this project is hand-made, with no AI or machine-generated work inside. A principle worth its own section.