Strategy
I work with you and workshop exactly who your brand is for, what you stand for, and how we bridge the gap between those two things.
PositioningNamingVoiceWorkshopsTell your story
Independent brand and motion designer in Hull. I create identities, trailers, and crowdfunding campaigns for tabletop games, publishers, and creative businesses.
I work with founders and teams to translate complex ideas into actionable brand systems that drive engagement, bring clarity, and maintain coherence for growing products and organisations.
What I do.
Every brand has a story. I help you tell yours.
Identity
Logos, type, and colour get unified as a coherent system, so the brand holds together from a business card to a launch trailer.
LogoTypographyGuidelinesLayoutLaunch
Trailers, campaign pages, digital products, websites, and ads are built to give your brand its entrance and make sure people can’t take their eyes off it once it’s out.
TrailersCrowdfundingLaunch adsMotion7Crowdfunding campaigns
£386kCombined raised
~£50kStartup funding
13Years independent
Selected work.
Personal project
Heels&Faces
Combat is the story.
My own pro wrestling tabletop RPG, built from over a decade in the business. I'm designing the rules, the visual identity, the character sheets, and the campaign. Two years of playtests have reshaped the rules and the sheet.
- Role
- Designer, show runner, creator
- Timeline
- 2024 to present
Actual play
Trailers & opening titles
Trailers and titles for actual-play shows.
Seven actual-play shows for World of Darkness, Gehenna Gaming, and independent producers. Trailers, opening titles, broadcast graphics, and brand identities.
- Role
- Trailer and motion designer
- Shows
- Hunter: Garage, Dark Tide, ATL by Night, and more
Product design
Siemens Gamesa MyTime
Shift management for a 750-person factory.
A time and attendance system for the Siemens Gamesa wind turbine factory in Hull, built with Sauce Consultants. It is still in use and has grown to handle absence and holiday requests.
- Role
- UX and visual design
- Partner
- Sauce Consultants
Education
Good2Learn
Learning content, made at scale.
I led creative and production for four years. My team and I made over 100 educational videos, and I built the brand and the workflow that got them out of the door. At its busiest that meant 16 people across departments.
- Role
- Creative and production lead
- Timeline
- 2017 to 2021
Branding
C4DI Academy
Identity for a youth technology programme.
Visual identity and promotional material for the Academy that introduces young people in the Humber to technology, digital work, and entrepreneurship.
- Client
- C4DI
- Role
- Branding and promo design
Client: Le Destroy
TRASHUMANISM
A game about owning your own body.
A biopunk tabletop RPG set under a corporate oligarchy. I'm designing the campaign for Le Destroy's Gamefound launch: ad creatives, campaign assets, and a landing page, plus the site that ties their three Trashumanism projects together.
- Role
- Campaign and web design
- Client
- Le Destroy
I'm Tuesday. Designer, director, and former pro wrestler.
Wrestling taught me that a good story needs a clear hero, a better villain, and a finish the crowd believes in. Design is the same job with different tools: find the angle, pace the reveal, and know when to cut something.
These days I work across branding, motion, and product design, with a soft spot for tabletop games. I'm also making Heels&Faces, my own wrestling RPG, and I run a few tabletop games of my own.
I was known for wrestling barefoot. The boots metaphor was never going to work.
13 years of work, all through word of mouth.
There is no one I would trust more with my visual marketing than Tuesday. They created a trailer, marketing teasers and a brand that perfectly matched the Nordic Horror theme of the system and the environmental horror of the narrative I’d crafted. Tuesday is professional, engaging, enthusiastic, and a delight to work with.
Gabriel RMCreator, Dark Tides: Rising Waters
Cult of Vain’s transformation under Tuesday’s artistic vision was nothing short of phenomenal. Their expertise in promotional design and animated content elevated our brand, perfectly capturing the essence of accessible luxury and hedonism.
Lylia JaneProject manager, Cult of Vain
Tuesday’s skill as a designer is second only to their professionalism. I have worked with them on several projects now and have always appreciated the amount of back and forth we have throughout the process, not to mention loving the final outcome every time.
Ian E. MullerFounder, Gehenna Gaming
Their creativity, attention to detail, and user-centric approach have resulted in designs that always exceed our expectations. Their ability to understand our needs and translate them into compelling designs is unmatched.
Matt GibsonFinance & operations, Sauce Consultants
Working with Tuesday has been transformative for the visual story of our organisation. From dynamic videos to captivating brand visuals, they consistently deliver exceptional work with professionalism and precision.
LSPProducer, AdventureTavern
Have a project in mind?
Tell me what you're making, what you need, and when you need it. A rough brief is fine if you're still working it out. I'll tell you straight whether I can help.
hello@thinksouthpaw.com